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Our People: Marta Fanok

"My role as a marketer isn't just to ‘market’ the brand, it’s to develop an image that customers will remember"

From the desk of Marta Fanok

I started my marketing career as a corporate and social event planner back in 2001. Over the years, I've been involved in many exciting projects, planned over 400 events and have literally transformed sticky note ideas into full out strategic marketing campaigns.

I've seen many trends come and go, and have experimented with numerous creative ideas. Throughout my career, these experiences have only strengthened by belief in the power of customer experience and the ability to create an emotional brand connection with your customer. The ability to tell a brand story in a way that sparks an emotion in your customer causing them to like and champion your brand. This has been my mantra for years and so far its worked!

 

Background

Marta has been involved in the P&C industry for over 14 years. She has an extremely creative background holding previous roles in marketing, communications and events. Prior to joining Opta in early 2014, Marta worked at Marsh Canada Limited as a National Marketing Specialist. Throughout her career, she has consistently demonstrated success in unlocking opportunities, developing innovative and strategic business plans, and providing tactical solutions that positively contribute to business growth. Marta holds an Honours degree in Marketing Management and Communication Studies from York University and is a former member of the American Marketing Association (AMA).