The insurance industry is on the brink of major technology-driven change that will create exciting opportunities for insurers who want to embrace it, but significant risks for those who fall behind. “I think the traditional underwriting process has a hard time letting go of some questions and I know from what we are seeing, we do not need to ask the same questions, and we can still drive profitable business growth across Canada in a new way” states Greg McCutcheon at the 2016 Insurance Analytics Conference in Toronto. “There’s a Revolution coming. These customers want change and if we don’t deliver they will find a new way to get there”, urging the industry to understand the need for digital platforms and innovation to keep up with the changing times and the modern customer.